The value of a strong brand is widely accepted throughout business. Recruitment agencies invest much thought, effort and capital in not only creating powerful brands, but in supporting them by ‘window dressing’ the shop front, the external facing touch points with the company.
However, a brand needs to be consistent at every touch point. In the bid to get the external facing side of the business to look good, joining up internal functions and processes may get overlooked.
In our paper: ‘Brand continuity for your recruitment business’ we discuss:
The guide is written for senior recruitment professionals in recruitment agencies.
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